I don't charge for anything. Publishers organize book tours, not authors, nor do we collect any money if tickets are sold. Since the event (and it is only one event — note that the other two events, which are being held in bookstores, are free) isn't being held in a bookstore, but a church, my guess would be that the ticket cost goes toward the church's expenses in terms of staying open and providing staff to run the event. This is really a very common thing when offsite events for book tours occur, and I actually don't get any say about it one way or the other.
(I really hope this makes sense to you. I'd hate to think anyone was upset about it. I emailed my publisher as well to inquire as to why the ticketing for the event and to confirm what the money goes toward. Though someone did remind me that many if not most bookstores require that you purchase a book at the event if you want anything signed or to talk to the author, so actually many bookstore events are not themselves "free.")
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